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Scaling consumer brands, Smarter and Faster

Helping consumer brands unlock their full potential with hands-on support and smart execution.

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Meet the founder

Founded by Chaitanya Rathi, a seasoned operator and investor with nearly two decades of experience across Alcobev, Venture Capital, Consumer Goods, Retail, and Fintech. He has been instrumental in scaling businesses, leading successful fundraising rounds—including an IPO—and mentoring numerous entrepreneurs.

Chaitanya has held leadership roles in some of India’s fastest-growing VCPE-backed businesses. As COO of Mswipe Technologies and Sula Vineyards, he played a key role in driving business growth, operational efficiency, and strategic expansion. Additionally, as Head of India at DSGCP (Everstone Group), he worked closely with several high-growth brands, supporting their scale-up journey through investment and advisory.

Beyond these roles, he has successfully built entrepreneurial ventures within larger businesses, creating retail chains and tourism hubs that have driven significant brand profitability and revenue growth.

His advisory experience includes brands like Paul & Mike, Sprig, Tipple Works, Third Eye Distillery, DSGCP and Sharrp Ventures while his investments span across Leverage Edu, Woodsmen, Ugaoo, The Health Factory, and Adya.ai, amongst others.

Chaitanya has played a key role in the growth of companies such as Leverage Edu, Sante Retail, Epigamia, Indialends, Woodsmen, Arata, Sleepy Owl, Simplee Aloe, Goa Brewing Co, Artisan Spirits and has worked closely with brands like Veeba, Raw Pressery, Chaipoint, Salad Stop, EazyDiner, Cureskin, Super Bottoms, amongst others.

We work closely with founders, providing actionable insights and tailored strategic direction.

Hands-on Support

1

With experience in building, scaling, and investing in consumer brands, we bring practical solutions.

Real-world expertise

2

Our extensive network of investors, experts, and entrepreneurs opens doors to opportunities.

Strong industry connections

3

We help businesses scale effectively and prepare for successful exits, including IPOs and acquisitions.

Long-term growth focus

4

Why

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?

We don’t just give advice—we work alongside founders to make things happen.

Brands

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has worked with

and many more...

WHAT WE DO

Hands-on guidance for every stage of your growth story.

01

Business Strategy & Operations

Sharpen your strategic direction and improve operational efficiency for sustainable growth.

02

Sales, Marketing & GTM Execution

Boost brand visibility, customer engagement, and revenue growth with a winning go-to-market strategy.

03

Fundraising & Investor Relations

Leverage our deep industry network to connect with the right investors and pitch to fundraise.

04

Organisational Structure & Leadership

Build a strong culture, streamline roles, and hire scalable teams.

05

Networking & Strategic Partnerships

Access exclusive opportunities through our well-established industry network.

06

Exit Planning & IPO Readiness

Prepare for strategic acquisitions, secondary sales, and IPOs with experienced guidance.

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